NICK HOLLISTER.
Industrial Designer

Education
Purdue University
BFA in Industrial Design
Minor in The Russian Language

Experience
Industrial Designer - Hasbro
Industrial Design Intern - ICM Design
Research Analyst - Balkans investment Consulting Agency

Me
I’m a designer who’s driven by curiosity, exploration, and the process of turning ideas into something real.

I believe the strongest work comes from close cross-functional collaboration. I thrive working in person; whiteboards, quick mockups, and side conversations.

Outside of design, I’m a long-distance runner. Endurance training has shaped how I work: consistent, resilient, and comfortable staying with a challenge long enough to see progress. 

Thanks for taking the time to explore my work.

Email
Resume
Linkedin

Work

  1. Nerf_ Value Channel
  2. Nerf _ Roleplay
  3. Nerf _ Licensed
  4. AEC Design Competition _ E Bike Storage
  5. Sketchbook _ Ideation & Exploration
  6. Maps _ 3D Prints & Studies
  7. Metalwork _ Project Sampling

Nerf _ Licensed
Hasbro
Industrial Design + Licensing

4 years
2022 - 2026


Problem
Expand Nerf’s core consumer base through licensed collaborations that introduced the brand to new audiences while maintaining authentic brand equity.

Process
Worked cross-functionally across internal teams and external licensors, adapting design language to align with diverse IP guidelines while navigating collaborative feedback loops and approval processes. Participated in 10+ licensor pitches, contributing concept development, visual storytelling, and product strategy to secure new brand partnerships.

Solution
Delivered 20+ licensed IP products to market by 2026, successfully expanding Nerf’s reach across new franchises and retail channels. For the past two years, led Nerf Licensed initiatives, driving brand-aligned execution from pitch through production.




Icons, Nerfed
Interpreted iconic licensed brands through the lens of Nerf play, balancing brand fidelity with functional innovation. Worked closely with licensors to ensure visual authenticity, storytelling alignment, and compelling retail presence.




3.5 years leading design for the Nerf Minecraft brand, with full creative ownership of the portfolio’s direction, aesthetic, and product innovation.










Leading design for the Nerf Fortnite brand, guiding a full creative refresh to reignite the line in 2026.







Led Marvel design for 2025–2026, driving concept, collaboration, and execution across the licensed line.






Launched a ground-up One Piece line for 2026, developing both roleplay and blaster products from initial concept through execution.








Nick Hollister.com